In the Marketing major, students learn about the methods and tools used to manage a business in a market-driven way. The departments and institutes involved work very closely with one another, the focus being on an empirical and international approach in teaching and re-search. Many modules are offered in English. The main areas covered on the programme are customer management, brand management and market research. The Marketing major also has excellent contacts with numerous businesses, economic research institutes and consultancies. Guest lectures and seminars provide a platform for dialogue between businesses and the opportunity for students to apply the specialist knowledge they have gained on the master programme in realistic conditions.

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Via the navigation menu on the left  you can find further information on the different sections and modules of the course.